🏰

im not

coming to

my most researched project.
listened to "Glasgow" by Jockstrap all day every day for two weeks (thereof the project title).

the song was so inspiring to me, that i wanted to encapture the feeling of the song, in the dynamic visual identity for the city of glasgow.

presenting:
the dynamic visual identity

the inspo :

very medieval, very pink, very raw & beautifully ornamented.

i like how gray and industrial glasgow looks from the outside, contrasting the stunning gothic architechture.

the results :

the pattern is based off gothic ornaments I noticed while strolling through the city on google maps.
some of the shapes are traced from the font "Flor De Ruina" designed by Felipe Sanzana.

i placed the individual shapes in a grid, according to the principle of a recursive algorithm.

then I romantized everything & did this

this is when I started incorporating the song lyrics into the branding.

I found it funny that the protagonist doesn't want to go to glasgow.

I decided to use that as a bait to make people actually want to go to glasgow.

main takeaways

glasgow is not a popular city to visit.
it's raw culture, financial instability & socioeconomic inequality is very visible.
BUT!
youth culture, & the persistence of the people, is coloring the ever so crusty brick walls - a huge inspiration to me!

I can't lie, I'm coming to glasgow. ;)