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Im not coming to Glasgow

listened to "Glasgow" by Jockstrap all day every day for two weeks (inspiring the project title).

the song was so inspiring to me, that i wanted to encapture the feeling of the song, in the dynamic visual identity for the city of glasgow.


a dynamic visual identity

the inspo :

very medieval, very punk, very raw & very beautifully ornamented.

i like how gray and industrial glasgow looks from the outside, contrasting the stunning gothic architechture.

the results :

the pattern is based on gothic ornaments I noticed while strolling through the city on google maps.
some of the shapes are traced from the font "Flor De Ruina" designed by Felipe Sanzana.

i placed the individual shapes in a grid, according to the principle of a recursive algorithm.

I incorporated the song lyrics into the visual identity.

I found it funny that the protagonist doesn't want to go to glasgow.

I decided to use that as a bait to make people actually want to go visit glasgow - contrasting the image of rough industrial streets with baroque-esque drama.

main takeaways

glasgow is not a popular city to visit.
it's raw culture, financial instability & socioeconomic inequality is very visible.

BUT!

youth culture, & the persistence of the people, is coloring the ever so crusty brick walls - a huge inspiration to me!

I can't lie, I'm coming to glasgow. ;)